Coffee mugs don’t have to be boring! This was part of a project for one of the trendiest online gifting retailers. They wanted a coffee mug that would somehow empower and iconize women, so we created a mug that turns a woman’s dress into a cape whenever hot liquid is poured into it.
Real Sangria was launching their amazing new peach flavor and needed a way to get their distributors excited about the new product. The kit included a bottle of their new sangria, two customized stemless wine glasses and a 4-panel brochure that fit nicely in a pocket on the inside of the lid.
When your brand is all about adventure sports and you’re looking for an eye-catching summer retail display, this cardboard paddle boarder display was the answer. We designed it to look as if it was made from Pacifico cases of beer and the end result was super cool.
With little time to grab attention during a commercial, we needed to be sure our Twisted Tea SWAG captivated the audience and above all sold their item. Among the standout SWAG we created for this beach theme commercial were a remote control cooler, seamlessly blending brand identity with practicality, as well as stylish SPF shirts, ensuring that the actors not only looked fantastic but also enjoyed the experience.
Sponsoring a sports team isn’t just about putting your logo on the field and running commercials. Reinforcing that sponsorship at the point of sale should be an integral part of any marketing strategy. These 3D pole-toppers were intended to make Corona top of mind among Atlanta Falcon fans for their next tailgate or watch party.
We were asked to turn the life ring buoy, found in the Pacifico beer logo, into a 24” 3D wall sign. It was sculpted from 4 layers of PVC an additional PVC backing for the mountain & anchor graphic. We applied real nautical rope and these wall displays came out looking amazing.
When Freakshow Wines wanted to transform their iconic 2D strongman label into a 43-inch 3D retail display, they turned to SOBO Concepts for a creative solution. With our keen eye for detail and fanatical service, we reimagined the strongman’s pose, swapping his barbells for a bottle of the brand’s signature Cabernet, thus infusing the display with a unique twist. The result is a visually arresting 3D strongman destined for over 400 retail locations.
We all know that social media is a crucial marketing tool to drive both brand recognition and sales. Funky Buddha, a South Florida microbrewery, identified influencers and SOBO put together kits of fully customized items with themes such as music and summer.
This was a custom black denim jacket we designed with embroidered roses up the sleeve, the Cerveza Victoria logo on the left chest and silver and red rhinestones on the back. We made this from scratch in one of our overseas factories.
When it come retail displays, creativity gets you floor space and floor space means sales. July 4th is one of the most important beer holiday and this cardboard Adirondack chair and umbrella combo helped Corona stay top of mind and remain one of the best-selling brands.
The Day of the Dead sugar skull has become not just a representation of the holiday but also as a link to Mexican culture. Because restaurants and bars need to agree to place signs in their bars and restaurants, we thought this design would help entice them to give Modelo a prominent wall location.
If you want a cost effective strategy to get your brand noticed, find the right social media influencers and send them personalized SWAG kits. One of the great things about Funky Buddha, besides the taste of their beer, is their packaging’s bright colors and cool graphics. We used all of this for summer items ranging from beach towels and reversible bucket hats, both made from rPET (recycled plastic) to a 5L dry bag.
This project involved taking some really cool artwork from artist, Fabian Williams, and transforming it into bomber jackets, scarves, hats and a table throw for a Modelo beer activation in the Atlanta Hawks arena.
These 3 items were part of the same project, Tiki Bar summer decorations for outdoor restaurants. Consisted of a surfboard-shaped chalkboard and a wood sign, both made to have a distressed beach vibe. The program also included a thatched tiki bar umbrella.
Hu needed a fun and creative give away for their employee retreat to be able to gift employees for participation in their retreat activities.
SOBO created a custom prize wheel for employees to spin at their retreat. The top prize was large custom shape pool floats that SOBO created to look like their chocolate bars in multiple flavors.
When your client asks you for a retail display that promotes Pacifico’s sponsorship of the University of Central Florida. Here we tried to make the corrugated display look like it was made from cases of Pacifico beer.
There are arguably few brands that have more fun in their commercials than Twisted Tea. For this photoshoot we created props that included custom rash guards, boogie boards, bucket hats, can-shaped coolers and a really cool remote control cooler truck with bluetooth speaker.Click here for more barware and beverage SWAG.
Modelo hooked up with graffiti artist legend,@TexMoton, for a local campaign. Our design team took inspiration from his amazing art to create these custom Modelo – Dallas Mavericks basketballs, which were raffled off as part of a sweepstakes.
How do you invite potential customers to an event at the Porsche driving school… We created this custom mailer box, attached a Porsche matchbox car to the bottom of the box, surrounded it with black & white crinkle paper (paying homage to the checked flag) and placed the invitation on the top with QR code on the back that took invitees to the registration page.
Drive-through gift-giving became popular during the pandemic. We created these gift baskets that contained an electric wine opener, a pair of champagne flutes, cookies & bottle of prosecco. The baskets were presented by Mastercard executives, decked out in custom printed t-shirts & santa caps, surrounded by festive signage and flags.
Combining virtual events with kits sent directly to people’s homes became very popular during the pandemic. This is a kit we put together for Corona that included a custom cutting board, apron, bamboo utensils, recipe books by the chef giving the class, packaged in a custom box and notecard.
Gaining valuable real estate on customers’ desks usually involves making the item useful or fun. We think this dancing bluetooth speaker, combined with a wireless power charger, in the shape of a wagon, accomplishes both. Click here to read the full case study on how we made this unique SWAG come to life!
Canvas wine totes aren’t incredibly innovative but this one was custom done with an inside pattern that matches their logo pantone color. The client also asked for a certain color handle that we were able to accommodate without sacrificing the strength of quality.
Trying to make a cardboard retail display that looked like a sand castle was not an easy feat. We used our 3D designer to create a CAD drawing of the castle and then worked to create a sand graphic that looked as realistic as possible and even added shells to the top.
We designed these custom Vans Sk8 hightops to reflect the look and feel of the Funky Buddha Seltzer brand (the outside of the other shoe was a different color combination). We then found a team of roller derby professionals to find the coolest and best roller skate equipment to apply to the bottoms.
Chateau d’Esclans wanted an ice bucket that was as unique as their world-renown rosé wine. We tracked down a factory in China that already had this mold (to avoid an expensive custom mold charge) and changed the color from clear to white, as per their request.
Definitely not our most creative work in terms of artwork but we think we made up for it with how cool the product is. What could be more fun than being able to ride your cooler to the beach?
Jarritos wanted something cool to give away on their social media channels. Our inspiration was this bottle that has a Huichol bead pattern. Our design team created something that was totally unique and created the exact social media impact they had hoped.
The National Kidney Foundation said they wanted a fun gift that they could send to their high-value donors, and our wheels immediately started turning. From the handles to the wheels everything was customized and everybody was thrilled with the final design.
Jarritos wanted a way to celebrate when their sponsored soccer team, Las Vegas Lights FC, scored a goal. Jarritos is a Mexican soft drink, known for all their different flavors, so we created 8 different air dancer colors and placed a luchador mask as the “head.”
Corona Light needed a custom beach towel give-a-way for a retail promotion with jewelry designer, Kendra Scott. The towel needed to have a feminine look but also express the Corona brand image. The towel was also made from recycled water bottles.
We designed these custom blouses for a 5 de Mayo promotion by Corona. It was important that this piece had the right look and feel, so we found a factory based in Mexico to ensure authenticity. Click here to read the case study.
We love working with artists because they always have the coolest designs! This microfiber suede yoga matt was digitally printed with artist Bob Faust’s design. The soft material was also padded by a 5mm pvc foam backing sure to withstand the test of time.
When the The Gabriel Miami hotel requested a pencil for for their hotel rooms, they had one request… They didn’t want it to have a ferrule (the metal part around the eraser). To accomplish this, we needed to create a special mold. The end result are these sleek-looking pencils where the eraser and wood of the pencil seamlessly meet (the photo doesn’t do it justice).
We created these Westin gifts (including the memorable packaging) and sent them out along with a recipe book for delicious drinks and a thank you note from the hotel’s staff. This is one gift kit that’s sure to be used.
Snapchat asked us to make a simple yo-yo – but using their strict branding guidelines to make sure we got their yellow exactly correct. They also had a very specific idea as to how it should feel and spin so we tested out different strings to make it perfect – and we knocked it out of the park.
Part of a larger restaurant and bar patio program in New York & New Jersey that also included wooden check presenters, bar caddies, water-resistant lounge chair and ottoman, among other items. Our client was looking for a high-end, natural feel, so we constructed these planters from beech wood, then included an artificial palm tree and filled the base with white sand.
We designed this Jarritos bottle opener so that their lucha libre’s mouth actually opens the bottle for you. This is just another example of how we like to put a memorable spin on even “everyday” SWAG.
This turntable was used as both a retail display and product to be raffled off to consumers. We were able to take artwork from a famous graffiti artist, applied it to a metal sheet and affixed it to the inside of the lid. We then screen printed the Modelo and Voodoo (music event) logo to the outside.
We put together a LOT of trade show booths over the course of any given year, and no two are ever alike. This one, made for 1791 Gunleather, was particularly unique due to our creation of a metal backing, which then allowed our client to affix their holsters to the back of the booth with magnets.
AvMed asked us for a v-neck style t-shirt that’d be fashion-fitting and made from the softest material possible. They also asked us to include stripes down one shoulder in their exact PMS color, as well as specific graphics on the front and sleeve of the shirt. Simple, yet unique!
Both Better Cloud and 365 Ninja came to us inquiring about stress relievers one day, and both were left pleasantly surprised when they learned that we were able to design the product in the shape of their mascots. Honestly, though- who wouldn’t want this extra bit of happiness on their desk?
Uniforms in Miami Beach are on a whole other level compared to the rest of the country. We decided to use Bud Light’s Summer Bucket logo and, in the process, created a sexy look for both the men and women.
When Blue Man Group was looking for unique gifts for their VIPs, we knew that your traditional cap and tote wouldn’t cut it. Instead, in addition to everything you see in this photo, we also made the front of the cap glow-in-the-dark through a unique embroidery process, and we even included a custom woven patch of their logo on the back.
If you want to convert parents into a walking billboard for your summer camp, give them something useful and that they’ll wear. If you’re looking to convert parents into walking billboards during your summer camp, look no further. We took the popular Yeti tumblers and utilized our overseas factory to create the custom color pictured here. Not only is the camp logo included, but we also used a tonal print that wrapped around the bottom and says “One Great Place” (the camp’s address). The cap pictured here is completely custom: a trucker cap with a custom patch to match, and includes soft mesh and printed binding on the inside, which helped to enforce that custom look.
We were pumped to be given the opportunity to create Captain Hoffman from scratch. You should know by now – creativity is our passion! After numerous attempts and various iterations scribbled out on paper, we couldn’t have been happier when he finally came to life with this custom costume.
Here’s a challenge: take Charles Schwab’s tax monster (the one usually seen in print ads only) and create a memorable product with it. It wasn’t easy, but we thought this 1.5” pewter figurine really brought the character alive and made it feel real. It’s been an awesome addition to our desks ever since!
Congressional Camp, located just outside of Washington, DC, came to us in need of a towel design that their campers (and their respective families) would be inclined to purchase. We made this beach/pool towel using a reactive dye process, which also gave it a plush feel and vivid full-coverage graphics.
Marine Layer t-shirts are the softest feeling t-shirts available anywhere. When a Silicon Valley VC named CRV opened a new San Francisco office, they wanted to give a away a shirt that nobody would ever want to take off. In turn, we created this design that uses their circular logo and integrated the iconic image of the Golden Gate bridge in the front.
When the renowned Miami Beach Cuban restaurant, David’s Cafe, asked us to create a t-shirt design for their waitstaff, we were inspired by the popular guayabera shirt as well as their hand-painted tile patterns on the floor.
We love making products into custom shapes, and guess what? USB’s are no exception. If you’re trying to deliver files in a fun way, while also grabbing the attention of anybody who uses it, then this is the right product for you.
In preparation for Copa America 2015 (the biggest soccer tournament in Latin America), we worked with DHL to create everything from shirts, to mini soccer balls, to custom keychains, and so much more. DHL asked that we use their custom yellow and red colors while designing the products, which we easily achieved. The real challenge arrived when shipping different amounts of product to 15 different countries spread throughout Latin America and the Caribbean. Good thing SOBO Concepts loves a good challenge! We got it done without issue.
Emerge Americas is a tech-focused trade show in Miami. For their inaugural year, they wanted name badges (among other items) that were truly memorable and unique. We came up with the idea of engraved wood badges for general admission and metal badges for VIPs. Both badges also included a hole which would hold the custom sunglasses were also given away that day.
Words cannot describe how we felt when we saw our cap on the podium, as the professional cycling team, EF Drapac, won their medals. We utilized our overseas factory to make this cap, and in order to help EF Drapac out and save them some money, we also took care of shipping a portion of the order directly to Spain, where the tour began.
Hoffman’s was looking for branding for their hot and cold beverage, as well as their ice cream cups. We came up with a shield that incorporated their logo, which would be included along with a saying or description and their website.
To encourage larger purchases and provide a refuge for customers who just hope to get home before their chocolate melts in the hot Floride weather, we created this incredibly handly insulated tote bag. We also hoped to mimic the inside of their store by adding stripes on the inside of the bag.
Husson university was looking for a custom gift to give to their largest donors. Their request was to take photos of nine different buildings and mold them into a 5” snow globe. How’d we do?
When the Intercontinental Hotel in Miami wanted to give away something that would be both useful and unique, we designed this power charger in the shape of their hotel. The dancing lady located on the front mimicked a large LED display that was projected on the hotel.
We created this as part of a retail activation where store shoppers had the chance to win this custom-designed foosball table. Not only were the graphics custom designed, but the players as well.
At first glance these may appear to be your basic LED bracelet, however, these bracelets change color by remote control. For instance, when they turned red during the premier of their movie, the audience was under the “mind control” of the evil villian.
As part of their participation in the 2018 Oscars SWAG bag, Jarritos needed a vehicle to announce their donation of a pallet of Jarritos to the nominees’ favorite charity event. We designed this custom box and bluetooth speaker to go along with their donation.
MasterCard asked us to design the Man of the Match trophy, which was part of their Copa America 2016 sponsorship. Watching as soccer legends such as Lionel Messi and Neymar passed around the trophy we designed and produces was an unbelievable feeling.
Notebooks are fun to design when our clients ask us to do more than just slap their logo on top. We collaborated with a Miami artist, Yuri Tuma, to create this notebook as well as flip flops for the Loews Miami Beach retail shop.
A t-shirt was requested by MasterCard Puerto Rico in order to promote their sponsorship of Copa America (the largest soccer tournament in Latin America). In addition to the MasterCard logo, we had to include the Banco Santander logo, Pele’s signature, and the Copa America logo. This was our way of avoiding your typical logo-slapping, and we think this shirt turned out awesome.
When it comes to design, architecture, and luxury fashion, nothing surpasses the Miami Design District. We were honored to produce their custom umbrellas that are given out, free of charge, at their multiple valet stations.
To promote their new show, Larrymania, we created this spicy hot sauce for NBC Universo. To make it even spicier, however, we created an augmented reality app that would show a private video from Larry Hernandez whenever the label was scanned.
It’s not an easy feat creating cool retail displays with 4 different logos, but we loved how this inflatable calavera (sugar skull) to celebrate día de los muertos (day of the dead) turned out.
For Sidral’s Back-to-School promotion we took inspiration from a popular backpack design, then added a cool custom rubber patch and accompanied it with this metallic rainbow water bottle, in Sidral’s custom pantone colors, of course.
Pearle Vision wanted a custom shirt that staff could wear during a sales meeting on Florida’s west coast. We took a photo of their new retail store architecture and then turned it into a super fun yet completely custom camp shirt.
We do a lot of custom scarves here, but this one was a little different. Pedigree was sponsoring a dog sled race and asked that we help keep their customers warm and stylish as they mushed over the frozen tundra for miles.
We were asked to add two different logos on a picnic table, but we wanted to make sure it was memorable, so we made it appear as though you were sitting down for Sunday night dinner whenever you sat down.
We're your one-stop-shop for product and retail branding solutions. If you’re tired of having your logo slapped on unoriginal products, we can help! Our #1 job is to make you, our customers, look great.